Session 07: Writing Press Releases
Following the Inverted Pyramid writing structure, and write two different kinds of press releases.
Continued from the event brief in the Content Creation page:
A community of 3000 people have come together on MG Road, near all the major media houses, to put pressure on a top university
to add courses. Many people are in traditional clothing, some in dance and theatre groups, many with loud speakers, and all with police support.
Exercise
1. Write the 150-200 word Press Release lead for a “Micro-Influencer”— a specialised publication, that gets read by all the big journalists in the big papers
2. Write a full 400-word Press Release and send it to the general press, like the Times of India:
This will get a minimum of 10 Lakh people to see it in the newspapers or on TV
Please note:
The exercises are in the Comms4Dev Handbook (2024 Editon).
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