Session 14: Building and Managing Media Relationships
Building a professional relationship with a journalist network can be integral to having a wider reach for your organisation's message.
Summary | Checklist
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Identify the publications you want to target
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Scan the publication for relevant sections for your content
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Identify relevant journalists by checking the journalists last few bylines
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Work on pitch notes to capture news point first, then supplement with relevant information
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For media rounds, before visiting press offices, call up (or mail) reception / journalist to fix an appointment
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Before the meeting, provide relevant info beforehand over email or carry printouts
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The conversation during meeting should be about aligning your story with the reporters’ interest
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Exchange cards, drop an email with all relevant information/action points
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Follow-up thrice and then move on or escalate
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After sharing story points, follow-up on what else the journalist would require for the story
Please note:
The exercises are in the Comms4Dev Handbook (2024 Editon).
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