Different audiences require different forms of storytelling. This session will touch upon the the most popular / successful forms of storytelling.

A story is defined by its Message and a Medium

• Message is the information that is proposed to be entering the audience's mind and which should exert cognitive influences on people.

• Medium, by nature is often defined as the vehicle for delivery of the message​

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Please note:

The exercises are in the Comms4Dev Handbook (2024 Editon). 
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